Branding, Graphic Design, Logo Design
IMTC International Music Therapy Center — Identity
The International Music Therapy Centre (IMTC) in Hong Kong approached our design studio for a brand identity project that resonates with the therapeutic power of music. The core idea was to convey the profound connection between music and healing. Inspired by the rhythmic pulse of a heartbeat and the fluidity of musical notes, our logo design captures the essence of this symbiosis.
The logo embodies a stylized representation of a heartbeat, seamlessly interwoven with the elegant flow of musical notes. This fusion signifies the harmony and vitality that music therapy brings to the heart and soul. The choice of modern colours complements this concept, incorporating a sophisticated palette that reflects professionalism, innovation, and contemporary appeal.