Branding, Art Direction, Icon Design
Shaughnessy Cleaners — Identity
Shaughnessy Cleaners is a luxury dry cleaning company, based in the prestigious district of Vancouver, Canada. Their professional cleaners are experienced in handling a variety of garments and they treat your expensive or delicate clothing with special care. The company has been around for over 40 years. They provide the highest quality dry cleaning and laundry services for fashion-conscious individuals who value their garments and appreciate that they are in good hands.
The brand identity was created based on the luxury dry cleaning services that they provide; using the simple clothes hanger to indicate the dry cleaning and laundry service; mixing with the initials of the company name; using Pantone gold tone to bring out the glamours atmosphere; I wanted to enhance the luxury feeling thus I made custom typography of the name and dynamic additional brand element.